Saturday, 21 January 2012

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing

"Some girls like superheroes, some girls like princesses, some boys like superheroes, some boys like princesses. So why do all the girls have to buy pink stuff and all the boys have to buy different color stuff?"


As discussed in my December post Lego targets girls with block and awe campaign I disagreed with the proposed reasoning and PR given for Lego's new range of play materials targeted at the young girls. It seems I wasn't the only one. The article above from the Huffington Post provides information about a grassroots campaign in progress to address the obvious gender based marketing. Details of the campaign can be found here.

A video detailing what Riley (of the Riley talks about pink stuff video) did subsequently can be viewed below.
Post a Comment