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But how do we encourage people—especially our kids—to care more and take action? Scientists are starting to uncover how to encourage that compassionate concern in children......... Research indicates that motivating people to care takes more than just reciting facts and making doomsday predictions. Instead, it requires promoting compassionate concern for our natural world, which comes from early contact with nature, empathy for our fellow creatures, and a sense of wonder and fascination. Specifically, scientists are starting to uncover how to encourage that compassionate concern in children, so that it will translate into pro-environmental behavior down the road—and this research comes not a moment too soon.